IT Cosmetics "Same IT, New FIT"

Still IT is a refreshed packaging relaunch concept for IT Cosmetics CC+ Cream that modernizes the brand’s look while keeping the iconic formula at the center. The redesign updates the product system with a cleaner, more Gen Z-relevant visual identity, improved hierarchy, and elevated shelf presence. The project also includes a supporting print ad series that reinforces the message: same trusted product, redesigned for now.